save us from socialism, et cetera. that kind of boils down to where there's this fissure between what the koch brothers and the rupert murdochs of the world are bankrolling so much of the opposition to obama. what they feel and what is their hot button issues versus where is the economy, where are the jobs, those are the real questions. i don't think this election is going to be won or lost on rupert murdoch's fear of socialism, et cetera. >> but to his point, sam, we know the romney campaign is a very insular, very tight-knit group. we saw what eric fernstrom said earlier this day. he was author of the etch-a-sketch comment. what is the likelihood there is recalibration? >> depends how these next months go, obviously. we in the media tend to put too much into who the advisors are and we don't really -- more so than what the conditions of the economy are, what the conditions of some of the policy debates are. the advisors can bring you so far. a good ad can be made by many advisors and certainly, better ad can be made